Pivotal Change (Aired 09-17-26) Own Your Audience: The Strategy Behind Lasting Brand Growth

September 17, 2026 • 00:48:21
Pivotal Change (Aired 09-17-26) Own Your Audience: The Strategy Behind Lasting Brand Growth
Pivotal Change (Audio)
Pivotal Change (Aired 09-17-26) Own Your Audience: The Strategy Behind Lasting Brand Growth

Sep 17 2026 | 00:48:21

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Show Notes

In this episode of Pivotal Change, host William Conn sits down with Scott A. Shuford, founder of FrontGate Media, for a strategic conversation about brand trust, audience ownership, authentic marketing, and the changing media landscape.

Drawing on more than 25 years of experience in marketing and media, Scott explains how the internet transformed the way organizations measure campaigns and why AI is creating another major shift in how brands communicate, compete, and connect with audiences.

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